Sosiale plattformer er et medie på lik linje som andre medier. Det er bare litt vanskeligere å forstå det for mange.
1. «Hey, I use Facebook. I would be so good at your job!»
While it is true that using Facebook is part of the job, that’s only one part of the job. You need to know how to use all social media sites (and blogs), and how best to use them for your community.
2. «I just don’t get the point of ‘The Tweeter.'»
First of all, don’t call it «The Tweeter.» Calling it that is either ignorant or obnoxious, and sometimes both. Twitter is an important part of the social media tool kit. It is a great way to get involved with your community members, both by talking with and listening to them.
3. «What do you do all day?»
Short answer: a lot.
A day in the life of a social media manager can include a variety of things, from creating and curating content, to designing a Facebook contest, to searching what people are saying about a company online. I do all that while I address customer concerns, reply to what people are saying, keep up with the brand voice, and maintain a positive brand reputation.
De resterende syv punktene finner du i PR Dailys artikkel «10 things you should never say to a social media manager».